1) Good to Great by Jim Collins 

2) Positioning: The Battle for Your Mind by Ries and Trout 

3) Aftermarketing by Terry Vavra 

4) All Marketers are Liars by Seth Godin 

5) Differentiate or Die by Jack Trout 

6) Purple Cow by Seth Godin 

7) Hug Your Customers by Jack Mitchell 

8) The Tipping Point by Malcolm Gladwell 

9) Staying Streetsmart in the Internet Age by Mark McCormack

10) Outliers by Malcolm Gladwell 

11) Veeck as in Wreck by Bill Veeck and Ed Linn 

12) Branding Unbound by Rick Mathieson 

13) The Five Dysfunctions of a Team by Patrick Lencioni 

14) The Entertainment Economy by Michael J. Wolf 

15) The Customer Comes Second by Hal Rosenbluth 

16) On Selling by Mark McCormack 

17) The NASCAR Way by Robert G. Hagstrom 

18) A New Brand World by Scott Bedbury 

19) EVEolution by Faith Popcorn 

20) The Perfect Sales Force by Derek Gatehouse 

21) The Starbucks Experience by Joseph Michelli 

22) Trading Up by Silverstein and Fiske 

23) Microtrends by Mark J. Penn 

24) Made to Stick by Chip and Dan Heath 

25) Fascinate by Sally Hogshead 

26) Tell to Win by Peter Guber 

27) The Thank You Economy by Gary Vaynerchuk 

28) Rainmaking Conversations by Mike Schultz 

29) The Art of Immersion by Frank Rose 

30) The Man who Sold America by Jeffrey Cruikshank 

31) Onward by Howard Schultz 

32) Hug Your People by Jack Mitchell 

33) Chasing Cool by Kerner and Pressman 

34) The 100 Best Business books of All-Time by Covert & Sattersten 

35) There’s a Customer born every minute by Joe Vitale 

36) Blink by Malcolm Gladwell 

37) The Marketing Gurus by Chris Murray 38) Brand Sense by Martin Lindstrom 

39) The Branding of MTV by Paul Temporal 

40) A.G. Spalding and the Rise of Baseball by Levine 

41) Pour your Heart into it by Howard Schultz 

42) What they don’t teach you at Harvard Business School by Mark McCormack 

43) Ice to the Eskimos by Jon Spoelstra 

44) Salesman from the Sidelines by McCready Houston 

45) The Nordstrom Way by Spector & McCarthy 

46) The Experience Economy by Pine and Gilmore 

47) Fun is Good by Mike Veeck 

48) The Power of Who by Bob Beaudine 

49) Geeks and Geezers by Bennis & Thomas 

50) Grown up digital by Don Tapscott 

51) Total Engagement by Reeves and Read 

52) Game-based Marketing by Zichermann and Linder 

53) David and Goliath by Malcolm Gladwell 

54) The Logic of Failure by Dietrich Dorner 

55) Creativity, Inc. by Ed Catmull 

56) Great by Choice by Collins and Hansen 

57) Multipliers by Liz Wiseman 

58) Icon by Young and Simon 

59) Making Meaning by Diller, Shedroff and Rhea 

60) Free by Chris Anderson 

61) Changing the Game by Edery and Mollick 

62) The Business Secrets of Steve Jobs by Carmine Gallo 

63) The Art of Immersion by Frank Rose 

64) Peak by Chip Conley 

​65) The Connected Company by Dave Gray

  Books by Dr. William A Sutton

​  1) Sometimes it's more than Black & White

 2) Sport Marketing 4th Edition With Web Study Guide

​