1) Good to Great by Jim Collins
2) Positioning: The Battle for Your Mind by Ries and Trout
3) Aftermarketing by Terry Vavra
4) All Marketers are Liars by Seth Godin
5) Differentiate or Die by Jack Trout
6) Purple Cow by Seth Godin
7) Hug Your Customers by Jack Mitchell
8) The Tipping Point by Malcolm Gladwell
9) Staying Streetsmart in the Internet Age by Mark McCormack
10) Outliers by Malcolm Gladwell
11) Veeck as in Wreck by Bill Veeck and Ed Linn
12) Branding Unbound by Rick Mathieson
13) The Five Dysfunctions of a Team by Patrick Lencioni
14) The Entertainment Economy by Michael J. Wolf
15) The Customer Comes Second by Hal Rosenbluth
16) On Selling by Mark McCormack
17) The NASCAR Way by Robert G. Hagstrom
18) A New Brand World by Scott Bedbury
19) EVEolution by Faith Popcorn
20) The Perfect Sales Force by Derek Gatehouse
21) The Starbucks Experience by Joseph Michelli
22) Trading Up by Silverstein and Fiske
23) Microtrends by Mark J. Penn
24) Made to Stick by Chip and Dan Heath
25) Fascinate by Sally Hogshead
26) Tell to Win by Peter Guber
27) The Thank You Economy by Gary Vaynerchuk
28) Rainmaking Conversations by Mike Schultz
29) The Art of Immersion by Frank Rose
30) The Man who Sold America by Jeffrey Cruikshank
31) Onward by Howard Schultz
32) Hug Your People by Jack Mitchell
33) Chasing Cool by Kerner and Pressman
34) The 100 Best Business books of All-Time by Covert & Sattersten
35) There’s a Customer born every minute by Joe Vitale
36) Blink by Malcolm Gladwell
37) The Marketing Gurus by Chris Murray 38) Brand Sense by Martin Lindstrom
39) The Branding of MTV by Paul Temporal
40) A.G. Spalding and the Rise of Baseball by Levine
41) Pour your Heart into it by Howard Schultz
42) What they don’t teach you at Harvard Business School by Mark McCormack
43) Ice to the Eskimos by Jon Spoelstra
44) Salesman from the Sidelines by McCready Houston
45) The Nordstrom Way by Spector & McCarthy
46) The Experience Economy by Pine and Gilmore
47) Fun is Good by Mike Veeck
48) The Power of Who by Bob Beaudine
49) Geeks and Geezers by Bennis & Thomas
50) Grown up digital by Don Tapscott
51) Total Engagement by Reeves and Read
52) Game-based Marketing by Zichermann and Linder
53) David and Goliath by Malcolm Gladwell
54) The Logic of Failure by Dietrich Dorner
55) Creativity, Inc. by Ed Catmull
56) Great by Choice by Collins and Hansen
57) Multipliers by Liz Wiseman
58) Icon by Young and Simon
59) Making Meaning by Diller, Shedroff and Rhea
60) Free by Chris Anderson
61) Changing the Game by Edery and Mollick
62) The Business Secrets of Steve Jobs by Carmine Gallo
63) The Art of Immersion by Frank Rose
64) Peak by Chip Conley
65) The Connected Company by Dave Gray
Doc Sutton’s 65 Favorite Business Books (and counting)
Books by Dr. William A Sutton
1) Sometimes it's more than Black & White
2) Sport Marketing 4th Edition With Web Study Guide
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