Testimonials

Dr. Bill Sutton has dedicated his three plus decade career in the sports industry building a first rate reputation throughout the business.  Widely respected and acclaimed by his peers – this is what they are saying about Dr. Bill Sutton:

"You can count on one hand, the number of people in this world that have the Sports Marketing knowledge that Dr. Bill Sutton possesses. But you need count on only one finger, to find the number of people in this world having that level of knowledge and also possessing God-gifted creativity and the incisive ability to interpret what fans really want. Bill Sutton is that one person on this planet with all of these attributes and he uses them skillfully to the betterment of his clients."

-Bernie Mullin

Sports Marketing Consultant and Co-author of “Sport Marketing” 
 

“Bill is amazing, just simply the best. He’s lived it, experienced it, and taught it.  In addition to being as knowledgeable and creative as anyone I know in the sports and entertainment industry - he is truly one of the great people in the business.”

-Eric Woolworth

President, Business Operations – Miami Heat and American Airlines Arena

“Bill Sutton is an iconic figure among sport business academics and practitioners. He has modeled exemplary behavior worthy of following for those of us interested in serving our students and the sport industry in an effective manner.”

-Gregg Bennett

Director, Center for Sport Management Research & Education, Texas A & M University

“Bill Sutton is the consummate sport marketer. He has successfully and effectively bridged the gap between theory and practice.  He stands as a role model for many in the academy as well as business community who aspire to follow his lead.”   

-Dr. Richard L. Irwin

Professor & Director, University of Memphis Bureau of Sport & Leisure Commerce

“Bill Sutton is the best in the world helping teams identify and drive incremental revenue.  He is creative, studies the market, has incredible and in depth experience and has an unmatched eye for talent. Bill has a world class rolodex for a reason. The best execs in the business know that he is the guy to call when there is opportunity and pressure to take the business to another level.”

-Scott O’Neil,

President, Madison Square Garden


"Bill Sutton is a true thought-leader in the field of Sports Marketing. His ideas and insights are extremely valuable, and more importantly are able to be monetized."

-Lou DePaoli

Executive Vice President & Chief Marketing Officer, Pittsburgh Pirates

“Bill Sutton is respected by fellow academics, industry executives, and long waves of students like no one else I know. Not only has he generated extensive data by conducting empirical research, he has also built frameworks for everyday practitioners. It is not a stretch to say that, in the world of sport marketing, Sutton is something of a Peter Drucker.  While many academics end up obfuscating the world they study, Sutton paints clear pictures that professionals have grown to rely on.”                                      
-Steve Hardy, Professor and Coordinator of the University of New Hampshire Sport Studies Program,